Innovation through design thinking

Loup is a design thinking consultancy that helps organizations listen to and learn from the people they serve. We believe in the power of deep listening, empathy, and human stories to drive innovation, impact, and lasting change. Our mission is to elevate the voices of your customers, end users, network members, or stakeholders in ways that build understanding, tell a more powerful story about your work, and help trigger your next big idea or breakthrough.


Based in Washinton, D.C., with offices in Toronto and Montreal, Loup (formerly “Facilitating Change”) has provided human-centered design facilitation, research, assessment, training, workshop and digital production services for non-profit, international development, and civil society organizations for more than a decade.

Past clients include the World Bank Innovation Labs, the International Finance Corporation Gender Secretariat, the Mozilla Foundation, the International Research & Exchanges Board (IREX), the Syria Justice and Accountability Centre (SJAC), and Canada's International Development Research Centre (IDRC).


Flexible services

Loup’s services are based on gathering narrative-based data, transforming it into actionable insights and assets, and then facilitating the process of acting on new learning.



Research & Evaluation

  • Stakeholder interviews
  • Human-centered design (HCD) research
  • Learning-focused program evaluation
  • Narrative-based grant reporting systems
  • Capturing event impacts and connecting participants via experiential "listening booths" 


analysis & communications

  • Qualitative data analysis
  • Packaging findings in usable ways: Personas, customer profiles, journey maps, stakeholder maps, network maps, theory of change
  • Communication design and storytelling — via the web, audio / podcasting, or video production
  • Delightful member directories and digital project dashboards


facilitating innovation

  • Program / service / experience design facilitation
  • Human-centered design workshops and coaching
  • Value proposition design
  • Organizational design and development
  • Prototype development and testing
  • Stakeholder engagement strategy: closing the loop

The Loup team


Christine Prefontaine 
is a human-centered design strategist, facilitator, and researcher.


Matt Thompson
is a writer, agile collaboration expert, and organizational development specialist. 


Alecia Kuhl
is a human-centered design facilitator, project manager, and operations specialist. 


Chris Lawrence 
is an educator, network builder, program leader, and organizational strategist.